Tuesday, January 29, 2013

Remlik's at the Roberson Wine & Food Festival

Binghamton's top grille and oyster bar, Remlik's, will be featured at this years annual Wine and Food Festival held at the Roberson Museum and Science Center this April.

As a part of their sponsorship for the event, Remlik's is offering guests an option in commemorative glassware featuring our redesign of the Remlik's logo from 2011, as well as the event details etched into the stemware.

For more information on this delicious event, follow the Roberson on Facebook.

Thursday, January 10, 2013

The Visual Language

As I've focused on in several posts already, the importance that communication plays on everything we do cannot be understated. Specifically for designers, the graphic representation of abstract, and personified qualities associated with causes, corporations, business entities, and mission statements is becoming more of an art in story telling than just being able to come up with a creative idea and draw it.

During the 50's and 60's when advertising agencies and marketing started to burst through the seams of emerging technologies, the messages were often tailored to a very specific demographics, portraying very narrow minded applications, and told one specific story. This story became so much more complex with the introduction of television, as well as larger circulations in printed magazines and newspapers. More and more reliance on the graphics being portrayed gave way to heavy gaps in the communication through these designs. It became the communication of complex emotions and messages through visuals alone. A visual language.