My favorite downtown Binghamton restaurant client, Remlik's Grille & Oyster Bar, recently launched a charity program that required additional branding for marketing the event.
three-course menu option at a fixed price, of which a portion of the proceeds will be donated to The Humane Society. More information on the program is available on the Remlik's website, Facebook, and in this brief article from Press Connects.
For the branding, we wanted to focus on elements of text that complimented the existing brand features, while adding an exclusive feel for giving back to the community. We chose a text design that was simple, and playful without being unprofessional.
The Gives Back logo will be used on the menu and online promotional sites.